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EXPERIENTIAL ACTIVATION
Minute Maid x WWE
2025
Print, UX, and Social
As a key designer on the Minute Maid x WWE “Bring the Juice” activation, I created various print assets and UX touchpoints. The activation launched at WrestleMania Las Vegas, featuring interactive experiences like a lemon-squeeze game, a custom photo trailer transforming fans into WWE superstars, and sampling zones. It then expanded nationwide for WWE meet-and-greets.
AI Photo Experience User Flow
The user flow included a quiz and photo taking experience.
Fan Photo Output
After leaving the photo trailer, each fan received a printed 3.5x5 card of them as a wrestler.
Bring the Juice Meh Monday Character Standees
Characters from the "Bring the Juice" Minute Maid ad campaign.
WWE Superstar Appearance Assets
Many more assets were created for meet-and-greets around the U.S.
Such as Rey Mysterio, Penta, Xavier Woods, Bayley, and more.
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