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EXPERIENTIAL ACTIVATION
Minute Maid x WWE
2026
Environmental Design
Print, UX, and Social
In 2025 I worked as a key designer for the Minute Maid x WWE “Bring the Juice” activation. In 2026 I led again but with some extra elements.
In addition to the activation at WrestleMania we expanded into the MGM Hotel and WWE World Convention.
AI Photo Experience User Flow
The user flow included a quiz and photo taking experience.
Fan Photo Output
After leaving the photo trailer, each fan received a digital copy. The photo trailer would go on to set up in more WWE events.
WWE Superstar Standees
WWE stars from the "Bring the Juice" Minute Maid ad campaign.
WWE Superstar Appearance Assets
Many more assets were created for meet-and-greets around the U.S.
Brand Ambassador Uniform
Centrifuge Lounge (in MGM Hotel)
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