SWEEPSTAKES CAMPAIGN 
KICK IT WITH CRICKET

You Are Here develops national sweepstakes campaigns with Cricket Wireless to engage community-focused audiences. Kids across the country were invited to design their own sneakers, with the winning design brought to life by a small business sneaker artist. The winner and winner’s teacher also received a cash prize. To amplify the campaign, WWE Superstar Jey Uso collaborated with one of the artists in a promo spot. The creative team and I helped concept the campaign’s look and feel. In the end, Cricket selected my design for the campaign branding.